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Don’t you think that the business world would completely stop if there is no internet marketing? It has become a part of marketing and to reach customers, internet marketing has become the easiest mode. Though, it is a challenging task, and you would definitely be in need of an expert who can manage all the search engine marketing services.To overtake your competitors in regard to traffic, it is essential to opt for internet marketing. There are different services involved such as pay-per-click advertising, search engine optimization, social media marketing etc.How to market your product online?Want your business to gain a significant position in the world of the internet? There are different ways through which you can easily market your product. Just make use of Google AdWords or Yahoo’s overture advertising network, cost per click, eBay etc. It is essential to have an exceptional network marketing strategy while adapting different online marketing tools.No matter what you deal with, a good online presence can always be created through help of an internet marketing company so that the website can be highly optimized while providing positive results. It seems that the use of any network marketing can give return on investment through cost per click online tool. Google AdWords and Yahoos Overture programs are dominating the world of internet marketing. If you are really interested in making your company No.1 and want to rule the top position, then opt for cost per click campaign.Common types of internet marketingInternet marketing can possibly be done through three different means and so they can be distinguished in three different types. In this article, you will get to know the types which can act in favor of your business and definitely can benefit from it:1. Video marketing: It is an advertising strategy that is quite similar to the television ads which is capable of promoting specific products and services. Video marketing has made its way to digital world and enables internet surfers to learn about products that are available. Make use of YouTube and Tube-mogul for video marketing.2. Article marketing: It is also a known marketing strategy which is ignored by many people around. Article marketing is a proven strategy that can surely bring leads to business, but it needs to be done on regular basis. So, it demands consistency in your approach. Being consistent it is possible to drag leads and generate income in no time, but it is essential to maintain consistency.3. Social media marketing: It can possibly generate a good number of leads which is why it is said to be an amazing marketing tool. Facebook, LinkedIn and Twitter are some of the places where you can easily market articles and videos. There are other websites too where you have the possibility to post articles and videos.Social media can certainly be as useful as that of Google in order to drive more traffic to your website. Though fans might not convert into customers, but making use of Facebook can be as good as Google ads or video ads.

Technology will be a hindrance to creativity until its potential is harnessed. The more we use the ability of technology, the more creative we become. When we see a screen, mobile, tablet or computer, we need to see it as a medium for creative expression.Research has shown that everyone is born with creative powers, some are creatively active and others keep creativity dormant. The creative potential in our lives is immense and we need to bring it to the fore. A question that crosses the mind more often than not is, how to do it? In this age of technology, it’s much easier to keep creativity intact and free-flowing.Education system
The constrained education system prevents students from thinking creatively leading to assembly line workers rather than intellectually creative individuals. To address this situation, the need of the hour is to take creativity back to classrooms and use technology to enhance it.With the capability of technology to transcend time and space, students have more opportunities to produce creative assignments and projects in a jiffy. As institutions of higher learning are encouraging the use of technology in classrooms, many educators are supporting the students creative minds. Number of Universities are turning to ICT (Information Communication Technology) to blend in technology and creativity for their students.Creativity, Technology and Students
Technology has given engineering students an opportunity to be creative and innovative. Streams like robotic have given students to play around with and create something more humane. For these students using technology and creativity is being career ready.For media students, professors are giving more opportunities and freedom to create and design assignments. The animation and gaming industry is technology and creativity driven. Students in this industry are relying on technology and programming to create new games and innovative solutions in everyday life. In the media industry, technology is creatively used to bring news, views, and events on to different platforms. Creativity and technology are inseparable where films, animation, and media industry are concerned.The newage social media is also encouraging creativity among the gen x students. On platforms like YouTube, Instagram and Tumblr students are creating resources and information which can be accessed globally with the help of technology and creativity. Students are able to collaborate with like-minded people across the globe and engage in online discussion on various topics and come out with creative output.As we are turning into the new millennium, students are using technology to expand creativity within and outside classrooms. It’s like using both the sides of our brains to advance technology to enhance our creativity.

Hiring an entertainer for your kid’s birthday party is a matter of doing some research. You have to first find out what type of entertainment your child would be interested in and then you have to start looking for entertainers of that type. You want to make sure you do a thorough interview of the entertainer, too, so you can ensure he or she will be able to provide the quality of performance you desire.Entertainment at a birthday party is a way to help kept he party moving along and to help keep everyone busy. It is also a chance for you to take a break from the chaos. You can do a little clean up and be able to prepare the next activity on the agenda during this time as well. You are sure to appreciate what having entertainment can do for the party.To begin the process of hiring an entertainer for your kid’s birthday party you will need to decide what type of entertainer you would like to hire. There are many options and you will need to narrow them down. You should consider the following things:- your child’s age- your child’s interests- the time allotted for entertainment- your budget- what is available.You want to choose an entertainer that will be interesting to your child and age appropriate. You will also want to make sure you choose someone who can fill the allotted time and fit your budget. Lastly, you have to go with what is available, so you may want to check out the yellow pages before making the decision on what type of entertainer you want. You may find out you need to choose a few different types of entertainers depending on what is available in your area.After you know what type of entertainer you want you can begin to contact them and see if they meet your other needs. You should try to speak directly with the entertainer, if possible, so you can ask specific questions. However, if you can not speak directly to them, that is fine. You can always ask questions at the interview.The interview is an important step. You want to make sure the entertainer can deliver what they promise. They should be willing to do a short presentation for you to give you an idea of their show.Based upon the information you have gathered you should be able to make it easy to make a choice. Hiring an entertainer for your kid’s birthday party is a process, but one that you will be glad you went through. By doing a complete assessment of the entertainer you can be assured that he or she will fit into the party and accomplish the goal of actually entertaining the children.

Depending on your short or long term objectives, you will need to identify your target before considering to invest your money and more importantly: knowing how much to invest.How do I know which investment duration to choose?This all depends on your financial needs. If you believe that you will need to have access to your investment at any given time, you shouldn’t take any risks and should always opt for investments which don’t require your funds to frozen for any period of time. Liquid investments are always key in this instance.However, if you have other investments which are liquid and want to invest additional funds, then you could always opt for longer term investments (5 to 10 years) which leaves your doors open to more choices. Although longer investments sometimes involve slightly higher risk, the rewards are significantly higher than those of short-term investments.Let’s take a look at various investment lengths and what they mean for you:Short term:Professional investors and fund managers will generally classify a short-term investment as one which lasts 3 years or less. Those usually include a saving account, a money market fund or any other type of investment which offers you some sort of guarantee on your investment’s time frame. Although you don’t really benefit from high payouts, the main advantage of this type of investment is security of your funds.Medium term:Usually lasting between 3 to 8 years, a medium-term investment still contains minimized risk over the period of time of your investment, while the rewards are slightly higher than those mentioned in the previous point. With a good diversification of your funds and well thought-out placement of your investment in commodities, you can get a healthy return on your investment.Long term:Usually going beyond 8 years, long-term investments make time your best friend. This allows you to invest in markets which usually contain volatility in the short-term but which are historically the most profitable in the long term, given that they always get back to their original level before finding new peaks.Finding your own objectives:Your objectives are not only defined by the length of your preferred investment choices, but also by the amount of capital that you have. There are usually two types of investment: one which aims to generate capital from a low sum, and one which entails investing a large sum of money in order to generate periodic returns on that large investment. You should also always ask yourself what your goal is; if it’s to save for a house, retirement, or your kid’s college fund, avoid any risky investment which may hinder your goals.How’s your temper?Even if you find the perfect time frame and know exactly how much you’re going to invest, an investor’s nerves can sometimes be their own worst enemy. If a loss of 10% of your funds will stress you out, you’re better off opting for a safe investment which will not stress you out as much. Placing long-term investment in diamonds is the preferred method of many people simply because it is a safe method which gives you a steady return every year.

Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio

By Rob Isbitts

Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.

The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.

SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.

Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.

Proprietary ETF Grades
Offense/Defense: Defense

Segment: Inverse Equity

Sub-Segment: Inverse S&P 500

Correlation (vs. S&P 500): Very High (inverse)

Expected Volatility (vs. S&P 500): Similar (but opposite)

Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.

Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.

Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.

Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.

Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.

Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy

Long-Term Rating (next 12 months): Buy

Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.

ETF Investment Opinion

SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.

Your stocks to watch for the week ahead are Cheniere Energy (LNG), S&P 500 biotech giant Vertex Pharmaceuticals (VRTX), Cardinal Health (CAH), Steel Dynamics (STLD) and Genuine Parts (GPC).

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While the market remains in correction, with analysts and investors wary of an economic downturn, these five stocks are worth adding to watchlists. S&P 500 medical giants Vertex and Cardinal Health have been holding up, as health-care related plays tend to do well in down markets.

Steel Dynamics and Genuine Parts are both coming off strong earnings as both the steel and auto parts industries report optimistic outlooks. Meanwhile, Cheniere Energy saw sales boom in the second quarter as demand in Europe for natural gas continues to grow.

Major indexes have been making rally attempts with the Dow Jones and S&P 500 testing weekly support on Friday. With market uncertainty, investors should be ready for follow-through day breakouts and keep an eye on these stocks.

Cheniere Energy, Cardinal Health and VRTX stock are all on IBD Leaderboard.

Cheniere Energy Stock
LNG shares rose 1.1% to 175.79 during Friday’s market trading. On the week, the stock advanced 3.1%, not from highs, bouncing from its 21-day and 10-week lines earlier in the week.

Cheniere Energy has been consolidating since mid-September, but needs another week to forge a proper base, with a potential 182.72 buy point formed on Aug. 10.

Houston-based Cheniere Energy was IBD Stock Of The Day on Thursday, as the largest U.S. producer of liquefied natural gas eyes strong demand in Europe.

Even though natural gas prices are plunging in the U.S. and Europe, investors still see strong LNG demand for Cheniere and others.

The U.K. government confirmed last week that it is in talks for an LNG purchase agreement with a number of companies, including Cheniere.

In the first half of 2021, less than 40% of Cheniere’s cargoes of LNG landed in Europe. That jumped to more than 70% through this year’s second quarter, even as the company ramped up new export capacity. The urgency of Europe’s natural gas shortage only intensified last month. That is when an explosion disabled the Nord Stream 1 pipeline from Russia that had once supplied 40% of the European Union’s natural gas.

In Q2, sales increased 165% to $8 billion and LNG earned $2.90 per share, up from a net loss of $1.30 per share in Q2 2021. The company will report Q3 earnings Nov. 3, with investors seeing booming profits for the next few quarters.

Cheniere Energy has a Composite Rating of 84. It has a 98 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share price movement with a 1 to 99 score. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 41.

Vertex Stock
VRTX stock jumped 3.4% to 300 on Friday, rebounding from a test of its 50-day moving average. Shares climbed 2.2% for the week. Vertex stock has formed a tight flat base with an official buy point of 306.05, according to MarketSmith analysis.

The stock has remained consistent over recent weeks, while the relative strength line has trended higher. The RS line tracks a stock’s performance vs. the S&P 500 index.

Vertex Q3 earnings are on due Oct. 27. Analysts see EPS edging up 1% to $3.61 per share with sales increasing 16% to $2.2 billion, according to FactSet.

The Boston-based global biotech company dominates the cystic fibrosis treatment market. Vertex also has other products in late-stage clinical development that target sickle cell disease, Type 1 diabetes and certain genetically caused kidney diseases. That includes a gene-editing partnership with Crispr Therapeutics (CRSP).

In early August, Vertex reported better-than-expected second-quarter results and raised full-year sales targets.

S&P 500 stock Vertex ranks second in the Medical-Biomed/Biotech industry group. VRTX has a 99 Composite Rating. Its Relative Strength Rating is 94 and its EPS Rating is 99.

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Cardinal Health Stock
CAH stock advanced 3.2% to 73.03 Friday, clearing a 71.22 buy point from a shallow cup-with-handle base and hitting a record high. But volume was light on the breakout. CAH stock leapt 7.3% for the week.

Cardinal Health stock’s relative strength line has also been trending up for months.

The cup-with-handle base is part of a base-on-base pattern, forming just above a cup base cleared on Aug. 11.

Cardinal Health, based in Dublin, Ohio, offers a wide assortment of health care services and medical supplies to hospitals, labs, pharmacies and long-term care facilities. The company reports that it serves around 90% of hospitals and 60,000 pharmacies in the U.S.

S&P 500 stock Cardinal Health will report Q1 2023 earnings on Nov. 4. Analysts forecast earnings falling 26% to 96 cents per share. Sales are expected to increase 10% to $48.3 billion, according to FactSet.

Cardinal Health stock ranks first in the Medical-Wholesale Drug/Supplies industry group, ahead of McKesson (MCK), which is also showing positive action. CAH stock has a 94 Composite Rating out of 99. It has a 97 Relative Strength Rating and an EPS rating of 73.

Steel Dynamics Stock
STLD shares shot up 8.5% to 92.92 on Friday and soared 19% on the week, coming off a Steel Dynamics earnings beat Wednesday night.

Shares blasted above an 88.72 consolidation buy point Friday after clearing a trendline Thursday. STLD stock is 17% above its 50-day line, definitely extended from that key average.

Steel Dynamics’ latest consolidation could be seen as part of a larger base going back six months.

Steel Dynamics topped Q3 earnings views with EPS rising 10% to $5.46 while revenue grew 11% to $5.65 billion. The steel producer’s outlook is optimistic despite weaker flat rolled steel pricing. STLD reports its order activity and backlogs remain solid.

The Fort Wayne, Indiana-based company is among the largest producers of carbon steel products in the U.S. It engages in metal recycling operations along with steel fabrication and produces myriad steel products.

How Millett Grew Steel Dynamics From A Three Employee Business

STLD stock ranks first in the Steel-Producers industry group. STLD stock has a 96 Composite Rating out of 99. It has a 90 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share-price movement that tops at 99. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 98.

Genuine Parts Stock
GPC stock gained 2.8% to 162.35 Friday after the company topped earnings views with its Q3 results on Thursday. For the week GPC advanced 5.1% as the stock held its 50-day line and is in a flat base.

GPC has an official 165.09 flat-base buy point after a three-week rally, according to MarketSmith analysis.

The relative strength line for Genuine Parts stock has rallied sharply to highs over the past several months.

On Thursday, the Atlanta-based auto parts company raised its full-year guidance on growth across its automotive and industrial sales.

Genuine Parts earnings per share advanced 19% to $2.23 and revenue grew 18% to $5.675 billion in Q3. GPC’s full-year guidance is now calling for EPS of $8.05-$8.15, up from $7.80-$7.95. The company now forecasts revenue growth of 15%-16%, up from the earlier 12%-14%.

During the Covid pandemic, supply chain constraints caused a major upheaval in the auto industry, sending prices for new and used cars to record levels. This has made consumers more likely to hang on to their existing vehicles for longer, driving mileage higher and boosting demand for auto replacement parts.

Fellow auto stocks O’Reilly Auto Parts (ORLY) and AutoZone (AZO) have also rallied near buy points amid the struggling market. O’Reilly reports on Oct. 26.

IBD ranks Genuine Parts first in the Retail/Wholesale-Auto Parts industry group. GPC stock has a 96 Composite Rating. Its Relative Strength Rating is 94 and it has an EPS Rating of 89.